Open AccessExploring the impact of ethnocentrism on country and brand image: the case of Peugeot
Author(s) -
B. Zafer Erdoğan,
Bülent Aydın,
Deniz Kirmizi
Publication year - 2021
Publication title -
pressacademia
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2021.1392
Subject(s) - ethnocentrism , turkish , brand image , scale (ratio) , consumer ethnocentrism , advertising , affect (linguistics) , structural equation modeling , face (sociological concept) , product (mathematics) , psychology , marketing , business , social psychology , sociology , geography , mathematics , statistics , social science , linguistics , philosophy , cartography , communication , geometry
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