Open AccessBrand perceptions in banking services and the effects of service quality on perceived value, customer satisfaction and loyalty
Author(s) -
Ferudun Yayman
Publication year - 2021
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2021.1385
Subject(s) - business , customer delight , customer satisfaction , marketing , loyalty business model , customer retention , service quality , customer advocacy , customer equity , customer to customer , advertising , service (business)