Open AccessAn evaluation for rebranding: the impact of logo change on brand attitude and brand loyalty
Author(s) -
Hsin-hung Shen,
Chih-Huang Lin
Publication year - 2021
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2021.1384
Subject(s) - rebranding , logo (programming language) , brand loyalty , advertising , loyalty , brand equity , business , brand management , marketing , brand awareness , psychology , computer science , programming language