Open AccessAn exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Author(s) -
Ali Levent Kurtoglu,
Ali Murat Ferman
Publication year - 2020
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2020.1274
Subject(s) - neuromarketing , perception , exploratory research , business , marketing , psychology , advertising , public relations , sociology , political science , neuroscience , anthropology