Open AccessAn analysis of voters perception of visual advertisements with respect to neuromarketing approach
Author(s) -
Ahmed Al-Burai,
Şebnem Burnaz,
Yener Girişken
Publication year - 2018
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2018.953
Subject(s) - neuromarketing , perception , advertising , psychology , cognitive psychology , computer science , business , neuroscience