Open AccessMotivators and barriers on social media usage in B2B firms: an application for food industry
Author(s) -
İpek Kazançoğlu,
Enes Inan,
Hande Bilgehan
Publication year - 2018
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2018.909
Subject(s) - business , food industry , social media , marketing , industrial organization , advertising , commerce , food science , computer science , chemistry , world wide web