Open AccessOnline shoppers: effects of inertia and satisfaction on online shopping loyalty
Author(s) -
Cansu Gokmen KOKSAL
Publication year - 2018
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2018.905
Subject(s) - loyalty , advertising , business , inertia , marketing , psychology , classical mechanics , physics