Open AccessThe role of holy month of Ramadan as a periodical effect in store loyalty and brand equity
Author(s) -
Metin Toptas
Publication year - 2018
Publication title -
pressacademia
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2018.860
Subject(s) - loyalty , advertising , brand equity , brand loyalty , business , equity (law) , marketing , psychology , political science , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom