Open AccessA RESEARCH ON THE EFFECT OF USING CELEBRITY ENDORSEMENT IN ADVERTISEMENTS ON PURCHASING DECISIONS OF CONSUMERS
Author(s) -
Ece Armağan,
Ozden Gursoy
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2018.777
Subject(s) - purchasing , advertising , business , marketing , purchasing decision