Open AccessDetermining the right marketing related metrics to maximize the profitability in banking
Author(s) -
Çağla Burçin Akdoğan,
Nimet Uray,
Burç Ülengin
Publication year - 2017
Publication title -
pressacademia
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.771
Subject(s) - profitability index , business , marketing , retail banking , banking industry , industrial organization , accounting , finance
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