Open AccessCOMPARISON OF YOUNG CONSUMERS BRAND EQUITY PERCEPTIONS FOR TRADITIONAL AND NON-TRADITIONAL BRANDS ACROSS VARIOUS PRODUCT CATEGORIES
Author(s) -
Özlem Çatlı,
Ayşegül Ermeç Sertoğlu,
Hüsniye Örs
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.736
Subject(s) - brand equity , business , perception , product (mathematics) , marketing , advertising , brand awareness , brand management , brand extension , psychology , mathematics , geometry , neuroscience