Open AccessPEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTION
Author(s) -
Hande Begüm Bumin Doyduk,
Elif Yolbulan Okan
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.735
Subject(s) - social media , psychology , advertising , business , computer science , world wide web