Open AccessThe effect of brand loyalty of involvement to products: the sample of mobile phone
Author(s) -
Ece Armağan,
Gökhan Akel
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.641
Subject(s) - brand loyalty , business , advertising , sample (material) , mobile phone , loyalty , marketing , telecommunications , computer science , chemistry , chromatography