Open AccessThe effect of retro-looking products oriented consumer attitude on brand loyalty
Author(s) -
Baran Arslan,
Abdullah Oz
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.531
Subject(s) - brand loyalty , advertising , business , loyalty , marketing