Open AccessFrom mass customization to product personalization in automotive industry: potentials of industry 4.0
Author(s) -
İnanç Kabasakal,
Fatma Demircan Keskin,
Keti Ventura,
Haluk Soyuer
Publication year - 2017
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2017.486
Subject(s) - mass customization , automotive industry , personalization , product (mathematics) , manufacturing engineering , business , computer science , engineering , marketing , mathematics , geometry , aerospace engineering