Open AccessThe effect of consumer involvement on brand loyalty
Author(s) -
Volkan Özbek
Publication year - 2016
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2016118636
Subject(s) - brand loyalty , business , advertising , loyalty , brand management , marketing