Open AccessTHE IMPACT OF USING THE WARMTH EMOTIONAL APPEAL IN CORPORATE ADVERTISINGS ON THE CORPORATE IMAGE: THE CAMPAIGN "THANK YOU MOM" BY P G
Author(s) -
Tuba Çevik Ergin
Publication year - 2016
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2016118142
Subject(s) - appeal , appeal to emotion , psychology , business administration , business , social psychology , advertising , management , political science , economics , law