Open AccessA confirmatory factor analysis of the source model for celebrity endorsement
Author(s) -
M. Mujiya Ulkhaq,
Andini Nurdianti,
Maya Kartika
Publication year - 2016
Publication title -
pressacademia
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2016116527
Subject(s) - attractiveness , source credibility , credibility , advertising , confirmatory factor analysis , dimension (graph theory) , indonesian , generalization , psychology , computer science , marketing , structural equation modeling , business , mathematics , political science , mathematical analysis , linguistics , philosophy , machine learning , psychoanalysis , pure mathematics , law
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