Open AccessMoral philosophy, ethical judgment, and purchase intention: perceptions of sex appeals in television advertising
Author(s) -
Fatih Koç,
Oktay Çetin,
Ümit Alnıaçık
Publication year - 2016
Publication title -
pressacademia
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2016.339
Subject(s) - perception , advertising , psychology , social psychology , business , neuroscience
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