Open AccessAssessing international market segmentation approaches: related literature at a glance and suggesstions for global companies
Author(s) -
Ramazan Nacar
Publication year - 2015
Publication title -
journal of business, economics and finance
Language(s) - English
Resource type - Journals
ISSN - 2146-7943
DOI - 10.17261/pressacademia.2015414467
Subject(s) - market segmentation , segmentation , business , computer science , artificial intelligence , marketing