Open AccessPredicting TV Audience of International Sporting Events in Korea: The Case of 2006 FIFA World Cup
Author(s) -
Nayoung Kim,
Yungsan Kim
Publication year - 2012
Publication title -
journal of economic research/journal of economic research
Language(s) - English
Resource type - Journals
eISSN - 2713-6418
pISSN - 1226-4261
DOI - 10.17256/jer.2012.17.1.005
Subject(s) - advertising , political science , media studies , history , geography , business , sociology