Open AccessThe influence of ad blockers on the online advertising industry
Author(s) -
Tomislav Ivanjko,
Tanja Bezjak
Publication year - 2017
Language(s) - English
Resource type - Conference proceedings
DOI - 10.17234/infuture.2017.29
Subject(s) - revenue , advertising , online advertising , business , block (permutation group theory) , production (economics) , advertising campaign , marketing , the internet , computer science , world wide web , economics , microeconomics , accounting , geometry , mathematics
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