Open AccessThe Mediating Role of Advertising Expenditures in The Relationship of Brand Value and Financial Performance
Author(s) -
Emine Nihan Cici,
Gamze Şekeroğlu
Publication year - 2021
Publication title -
sosyo ekonomi
Language(s) - English
Resource type - Journals
ISSN - 1305-5577
DOI - 10.17233/sosyoekonomi.2021.03.12
Subject(s) - business administration , political science , humanities , business , art