Open AccessUnderstanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands
Author(s) -
María Victoria Carrillo Durán,
Soledad Ruano-López,
M. Rosario Fernández-Falero,
Javier Trabadela-Robles
Publication year - 2022
Publication title -
comunicação e sociedade
Language(s) - English
Resource type - Journals
eISSN - 2183-3575
pISSN - 1645-2089
DOI - 10.17231/comsoc.41(2022).3516
Subject(s) - baby boomers , social media , exploratory research , set (abstract data type) , population , advertising , the internet , psychology , digital media , digital native , business , public relations , internet privacy , sociology , political science , world wide web , computer science , demography , economics , anthropology , demographic economics , programming language