Open AccessO garoto da capa: castração e gozo na banca de revistas
Author(s) -
Marcelo Santos,
Maria Alice Rosa Ribeiro
Publication year - 2012
Publication title -
comunicação e sociedade
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.145
H-Index - 2
eISSN - 2183-3575
pISSN - 1645-2089
DOI - 10.17231/comsoc.21(2012).699
Subject(s) - psychoanalytic theory , cover (algebra) , perspective (graphical) , unconscious mind , psychoanalysis , sociology , public health , psychology , art , medicine , mechanical engineering , nursing , engineering , visual arts
The psychoanalytic approach developed by Freud and Lacan is, above all, a theory of language, conceiving the unconscious as a discourse structured over certain logical elements. From this perspective, we address in this paper that some psychoanalytic concepts can be applied to communication phenomena. To argue so, we analyze the covers of two magazines that are graphically similar, Men’s Health and G Magazine. The first orientate its content to the heterosexual public, and the later direct its content to the homosexual public. As we will show, on the cover of Men's Health operates, especially, the principle of castration, while the frontispiece of G Magazine stands out the notion of objet petit a.