Open AccessBrand of a corporation and place branding: the power of synergy
Author(s) -
Vladislav V. Razmanov
Publication year - 2019
Language(s) - English
Resource type - Conference proceedings
DOI - 10.17223/9785946218597/30
Subject(s) - corporation , business , power (physics) , corporate branding , brand management , advertising , finance , physics , quantum mechanics