Open AccessDevelopment and Verification of Marketing Capabilities Scale for B2B Firms
Author(s) -
Neslişah Özdemir,
Bahtışen Kavak
Publication year - 2021
Publication title -
eskişehir osmangazi üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
ISSN - 1306-6730
DOI - 10.17153/oguiibf.908930
Subject(s) - business administration , humanities , business , combinatorics , political science , marketing , mathematics , art