Open AccessConsumer Skepticism regarding Cause Marketing – An analysis
Author(s) -
Ancy Raja Nathiya M,
K Asha
Publication year - 2021
Publication title -
international advanced research journal in science, engineering and technology
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2394-1588
pISSN - 2393-8021
DOI - 10.17148/iarjset.2021.8910
Subject(s) - skepticism , marketing , business , advertising , epistemology , philosophy