Open AccessProduct Mix and Pricing Strategies of Retail Establishments: An Exploratory Study in Mizoram
Author(s) -
Lalchhantluangi Pachuau,
Nvr Jyoti Kumar
Publication year - 2021
Publication title -
international advanced research journal in science, engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2394-1588
pISSN - 2393-8021
DOI - 10.17148/iarjset.2021.8863
Subject(s) - business , marketing , product (mathematics) , exploratory research , product mix , advertising , commerce , engineering , mathematics , manufacturing engineering , sociology , geometry , anthropology