Open AccessA Review of Factors Affecting Customer Loyalty in Banking Industry
Author(s) -
Mohammed Arman Ali,
Valliappan Raju
Publication year - 2019
Publication title -
international advanced research journal in science, engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2394-1588
pISSN - 2393-8021
DOI - 10.17148/iarjset.2019.6301
Subject(s) - business , loyalty business model , banking industry , loyalty , marketing , accounting , service quality , service (business)