Open AccessREGARDING THE PARTICIPATION OF WOMEN IN INSTAGRAM CLOTHING BRAND PAGES BRAND AWARENESS AND TRUST IMPACT ON WORD-OF-MOUTH COMMUNICATION: A STUDY ON GENERATİONS Y AND Z
Author(s) -
Ebru SÖNMEZ KARAPINAR,
Şükran Karaca
Publication year - 2022
Publication title -
international journal of management economics and business
Language(s) - English
Resource type - Journals
eISSN - 2147-9194
pISSN - 2147-9208
DOI - 10.17130/ijmeb.1031142
Subject(s) - clothing , advertising , brand awareness , word of mouth , social media , psychology , business , political science , computer science , world wide web , law
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