Open AccessDESTINATION AS A BRAND: THE IMPACT OF PUSH AND PULL FACTORS OF TRAVEL MOTIVATION ON CUSTOMER-BASED DESTINATION EQUITY
Author(s) -
Fatih PEKTAŞ>
Publication year - 2021
Publication title -
dergipark (istanbul university)
Language(s) - English
DOI - 10.17130/ijmeb.1002537
Subject(s) - business , advertising , brand equity , marketing , push and pull , engineering , mechanical engineering