Open AccessThe Effect of Destination Brand Equity on Word of Mouth Marketing: A Case of Fethiye
Author(s) -
Özgür Davras,
Ayşegül Demircioğlu
Publication year - 2021
Publication title -
anatolia turizm ve çevre kültürü dergisi
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.452
H-Index - 29
ISSN - 1300-4220
DOI - 10.17123/atad.862349
Subject(s) - business administration , humanities , business , advertising , political science , psychology , art