Open AccessMarket Basket Analysis of Basket Data with Demographics: A Case Study in E-Retailing
Author(s) -
Ural Gökay ÇİÇEKLİ,
İnanç Kabasakal
Publication year - 2021
Publication title -
alphanumeric journal
Language(s) - English
Resource type - Journals
ISSN - 2148-2225
DOI - 10.17093/alphanumeric.752505
Subject(s) - affinity analysis , demographics , marketing , product (mathematics) , market basket , competition (biology) , business , market segmentation , association rule learning , computer science , data mining , economics , ecology , demography , geometry , mathematics , macroeconomics , sociology , biology
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