Sources for building intellectual potential of businesses during the transition to digital economy

During the period of digitalization and building the knowledge economy the conditions and nature of human labour (including people’s intellectual work) are significantly changing. The author analyzes a vast amount of publications on the topic and concludes that building intellectual potential is largely dependent on the effectiveness of models of crossfunctional and interpersonal coordination used, as well as on how various groups (hierarchy levels) of the company are prepared to cooperate with each other. Therefore, the author points out a vital role of social and cultural factors, following tradition and ensuring the continuity of development for success in enlarging intellectual potential. The article emphasizes the importance of preserving key social skills of the employees in the context of development of digital technology and remote interaction. The author points out the limited potential of “creative class” representatives in an industrial company which makes development of tools for internal entrepreneurship, implemented with the support of its own staff, even more acute. So, the new reality presupposes that the most important task of increasing intellectual potential of an industrial company and obtaining dynamic capabilities essential for its development should be solved with the consideration of the action of inertial forces. Thus the process will be of more uniform and stable character, and it will ensure the continuity of various social and historical practices which existed in Russia and the USSR. The institutional environment for reproduction of innovation formed at the corporate level should involve modern international models and methods of job organization and take into account cultural and historical peculiarities of development of the Russian society.