Peculiarities of competitive behaviour of successful businesses in digital economy

The contemporary world market abounds in companies varying in their competitive behaviour which represents their objectives and specific activity. The article shows that among various types of economic activity connected with digitalization as the most important trend of economic development a special place belongs to high technology, and market conditions are determined by businesses which make use of such technologies. As a rule, these businesses have the best performance and take top positions of the ratings based on a wide range of parameters. The authors assume that use of artificial intelligence gradually becomes a significant factor determining a company’s success at the world market. They have also found out that market entities show the tendency to use different platforms in their business activities more frequently. Major market players take interest in external innovation purchasing it at the market or interacting with other companies and even competitors. They also are interested in processing and analyzing big data and internet of things (IoT). The authors point out that demand for business incubators tends to grow as well. They have analyzed the inner changes at different stages of development of Google and the corresponding changes of competitive behaviour pattern at the corresponding markets and defined major factors which influence stable position of the company at the market. Intellectualization of economic activity of business can be considered as ambivalent: on the one hand, companies’ more frequent exploration of digital economics becomes an essential part of their successful competitive behaviour at the market, and on the other hand it appears to be the factor which effects the development of exterritorial buseness environment connected with the world processes and formation of geoeconomic space.