Open AccessEVALUATION OF CELEBRITY ENDORSEMENT EFFECTIVENESS WITHIN THE CONTEXT OF VAMPIRE EFFECT BY USING EYE TRACKING TECHNIQUE
Author(s) -
Gizem Tokmak,
Ramazan Aksoy
Publication year - 2021
Publication title -
hacettepe üniversitesi i̇ktisadi ve i̇dari bilimler fakültesi dergisi/hacettepe üniversitesi iktisadi ve idari bilimler fakültesi dergisi
Language(s) - English
Resource type - Journals
eISSN - 1309-6338
pISSN - 1301-8752
DOI - 10.17065/huniibf.723099
Subject(s) - vampire , advertising , attractiveness , context (archaeology) , fixation (population genetics) , psychology , eye tracking , social psychology , computer science , business , artificial intelligence , sociology , history , demography , population , archaeology , psychoanalysis