Open Access제품 관여도와 지각된 적합성이 공익연계마케팅에 대한 소비자 반응에 미치는 영향
Author(s) -
Yong Cheol Kim
Publication year - 2019
Publication title -
journal of consumption culture
Language(s) - Korean
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2019.22.2.003
Subject(s) - business
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