Open Access차별적 판촉에 대한 소비자의 구매 후 반응: 판촉 주체와 지각된 파워의 역할
Author(s) -
이선민,
Gangseog Ryu,
차가영
Publication year - 2019
Publication title -
journal of consumption culture
Language(s) - Korean
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2019.22.2.001
Subject(s) - business
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