Open AccessEffects of Mental Simulation on Consumers’ Response to Service Failures
Author(s) -
Ick-Hyun Kwon,
Heeyoung Kim
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.4.004
Subject(s) - service (business) , business , psychology , advertising , marketing