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Effects of Mental Simulation on Consumers’ Response to Service Failures
Author(s) -
Ick-Hyun Kwon,
김희영
Publication year - 2018
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.4.004
Subject(s) - service (business) , business , psychology , advertising , marketing

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