Open AccessThe Influence of Usage Situation and Discount Levels of Mobile Coupons on Consumers’ Psychosocial Perception
Author(s) -
Sungmin Jung,
김경은
Publication year - 2018
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.4.002
Subject(s) - perception , psychosocial , advertising , business , psychology , marketing , neuroscience , psychiatry
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