Open AccessThe Influence of Usage Situation and Discount Levels of Mobile Coupons on Consumers’ Psychosocial Perception
Author(s) -
SeongMin Jeong,
Kyoung Eun Kim
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.4.002
Subject(s) - perception , psychosocial , advertising , business , psychology , marketing , neuroscience , psychiatry