Open AccessDeterminants of Self-Service Technology(SST) Usage Behavior by U.S. Older Consumers in their 50’s and 60’s: Focusing on the Mediating Effect of SST Self-Efficacy
Author(s) -
Hyunjoo Lee
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.4.001
Subject(s) - self efficacy , psychology , self service , business , marketing , social psychology