Open AccessThe Effects of Perceived Usefulness and Perceived Enjoyment on Smartwatch Adoption and the Moderating Role of Consumer Inertia
Author(s) -
Jin-Myong Lee,
Sunny Park,
Jong-Youn Rha
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.2.003
Subject(s) - smartwatch , psychology , moderation , social psychology , advertising , business , computer science , wearable computer , embedded system