Open AccessThe Effects of Perceived Usefulness and Perceived Enjoyment on Smartwatch Adoption and the Moderating Role of Consumer Inertia
Author(s) -
이진명,
Jong- Youn Rha,
Sunny Park
Publication year - 2018
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.2.003
Subject(s) - smartwatch , psychology , moderation , social psychology , advertising , business , computer science , wearable computer , embedded system
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