Open AccessEstimation of Consumers’ Willingness to Pay for Green Products: Focusing on the Impact of Product Visibility
Author(s) -
JunKyun Choi,
Rando Kim
Publication year - 2018
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2018.21.1.006
Subject(s) - visibility , willingness to pay , product (mathematics) , business , estimation , marketing , advertising , economics , microeconomics , mathematics , geography , geometry , management , meteorology