Open AccessA Target Company’s Offending Action Reduced Negative Emotions and Consumer Boycott Decision Making
Author(s) -
신성연,
Sungwook Yoon
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.4.005
Subject(s) - boycott , action (physics) , business , advertising , marketing , psychology , social psychology , law and economics , economics , political science , law , physics , quantum mechanics , politics