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Impacts of the O2O Mobile Order and Pay Services Continued Use Intention: Usage Frequency Moderating Effect
Author(s) -
김효정,
Jong- Youn Rha
Publication year - 2017
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.3.010
Subject(s) - order (exchange) , business , marketing , advertising , finance

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