Open AccessImpacts of the O2O Mobile Order and Pay Services Continued Use Intention: Usage Frequency Moderating Effect
Author(s) -
Hyo Jung Kim,
Jong-Youn Rha
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.3.010
Subject(s) - order (exchange) , business , marketing , advertising , finance