Open AccessThe Effects of Subjective Brand Knowledge on Brand Value and Brand Love: Focusing on Eco- Friendly Agricultural Products
Author(s) -
JungHee Kim
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.3.004
Subject(s) - brand management , brand equity , business , brand awareness , brand extension , marketing , advertising , value (mathematics) , environmentally friendly , agriculture , computer science , geography , ecology , biology , archaeology , machine learning