Open AccessThe Effects of Product Visibility, Price, and Individual Differences in the Centrality of Visual Product Aesthetics on Consumers’ Purchase Intentions and Postpurchase Evaluations Under Aesthetic Versus Functional Trade-Off Contexts
Author(s) -
Dahye Na,
Jae Eun Chung,
Minjung Cha
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.2.009
Subject(s) - centrality , product (mathematics) , visibility , aesthetics , psychology , advertising , business , marketing , cognitive psychology , economics , art , geography , mathematics , geometry , combinatorics , meteorology