Open AccessThe Influences of Korean Wave and Product Image on Online Purchase Intention for Korean Cosmetics in Vietnam
Author(s) -
Jung Min Ji,
Byoungho Jin,
Heesoon Yang
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.2.007
Subject(s) - korean wave , cosmetics , advertising , product (mathematics) , business , psychology , marketing , aesthetics , art , mathematics , medicine , geometry , pathology