Open AccessThe Influences of Korean Wave and Product Image on Online Purchase Intention for Korean Cosmetics in Vietnam
Author(s) -
Minji Jung,
양희순,
Byoungho Jin
Publication year - 2017
Publication title -
journal of consumption culture
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.2.007
Subject(s) - korean wave , cosmetics , advertising , product (mathematics) , business , psychology , marketing , aesthetics , art , mathematics , medicine , geometry , pathology
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