Open AccessMe-too Brand of Luxury Goods, Panacea or Poison?: Focusing on the Effect of Consumer Type and Product Type on Brand Attitude
Author(s) -
Lee Cheong Lim
Publication year - 2017
Publication title -
so'bi munhwa yeon'gu/sobi munhwa yeongu
Language(s) - English
Resource type - Journals
eISSN - 2733-8924
pISSN - 1229-0386
DOI - 10.17053/jcc.2017.20.2.006
Subject(s) - panacea (medicine) , product (mathematics) , product type , advertising , business , marketing , computer science , mathematics , medicine , geometry , alternative medicine , pathology , programming language